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Purpose: Re-introducing Sunstar’s Pulpy for going back to school
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Target Group: Young people 12-25
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Time: Fall 1395
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Description: Back to school is the best reason to re-announce Pulpy so that when people go back to educational and academic environments they drink a Sunstar product. Emphasizing specific qualities of pulps that increase the beneficial factors of a juice draws our attention to the fact that Pulpy boosts body’s immune system in the cold season of the year.
